Legal
Cookie Policy.
Last updated November 6, 2026
This explains the cookies and similar technologies our website uses, what they do, and how to control them. Cookies are small files a website stores in your browser. Similar technologies include pixels and browser storage (local and session storage).
Snowball Reach is a trading name of OEB Business LTD, a company registered in England and Wales (company number 17170588), registered office 66 Paul Street, London EC2A 4NA, United Kingdom. Questions: elvis@snowballreach.com.
What we use, in short
- The Meta Pixel, to see which ads lead to booked calls and to show our ads to people who’ve visited our site.
- Browser storage set by our booked page, to remember your call, count your booking once, and not ask you to save the call twice.
- Fonts from Google, which load from Google’s servers. Google doesn’t set cookies for fonts, but it does receive your IP address when they load.
- Calendly’s cookies, on Calendly’s own pages. You book your call there, not on our site.
We don’t use cookies to sell you anything on this site, and the site works without them.
The full list
| Name | Set by | What it’s for | How long |
|---|---|---|---|
_fbp | Meta Pixel, on our site | Recognizes your browser so Meta can measure our ads and show them to people who’ve visited. | Up to 90 days |
_fbc | Meta Pixel, on our site | Remembers that you arrived straight from a Facebook or Instagram ad (Meta’s click ID), so a booking can be matched to the ad. Only set if the ad link brings you to our site. | Up to 90 days |
Meta cookies, such as fr | Meta, on Meta’s own sites | If you’re logged in to Facebook or Instagram, Meta may use its own cookies to link visits to your account for ad measurement and targeting. | Set by Meta. See Meta’s cookie policy |
sr_booking | Our site (local storage, booked page only) | Your first name, call time, Instagram handle, booking answers and booking reference, so the booked page still shows your call if you reload it or come back from a reminder. | Until you clear it. Ignored a day after your call |
sr_sched_… | Our site (local storage, booked page only) | Notes that your booking has been counted, so it’s only counted once. | Until you clear it |
sr_cal_… | Our site (local storage, booked page only) | Remembers that you’ve added the call to your calendar, so the page doesn’t ask again. | Until you clear it |
sr_booked_view, sr_sameday | Our site (session storage) | Note that you’ve seen the booked page, or its countdown on the day, so the visit is only counted once. | Until you close the tab |
| Calendly cookies | Calendly, on Calendly’s own pages (where you book, move or cancel your call) | Make Calendly’s pages work. Calendly may also use its own analytics. | Set by Calendly. See Calendly’s cookie notice |
Meta and your choices
Our site uses the Meta Pixel, a piece of code from Meta Platforms. Third parties, including Meta, may use cookies, web beacons and other storage technologies to collect or receive information from our website and elsewhere on the internet, and use that information to provide measurement services and target ads. For us, that means seeing which ads lead to booked calls, and showing our ads to people who’ve visited our site.
When you land on our booked page after booking, the pixel tells Meta a call was booked, with your answers to the booking questions. It may also send the email address and name from your booking (and your phone number, if Calendly passes it) in hashed (scrambled) form, so Meta can match the booking to an ad. Meta calls this advanced matching. Meta also uses the information it receives under its own privacy policy.
You can opt out of this use of your information for ad targeting:
- In Facebook or Instagram: go to Accounts Center, then Your information and permissions, then Your activity off Meta technologies, and review your ad preferences.
- With industry opt-out tools: aboutads.info/choices (US) and youronlinechoices.eu (UK and Europe).
- In your browser: block or delete cookies and site data, or block third-party cookies.
- By asking us: email elvis@snowballreach.com and we’ll stop using your information for our advertising.
How to control cookies
Most browsers let you block or delete cookies and site data, block third-party cookies only, or browse privately, in their privacy or security settings. Blocking third-party cookies stops Meta’s own cookies working on our site.
If you block cookies and storage, the site still works. The booked page just won’t remember your call time if you reload it; your confirmation email from Calendly has every detail.
More information
Our Privacy Policy explains how we handle personal information and your rights. Meta’s cookie policy and Calendly’s cookie notice cover the cookies they set.
We’ll update this page when the cookies we use change, and change the date at the top.